The goal was to create vibrant and engaging Instagram posts campaign for JioEngage to connect with users in a fun and interactive way. The campaign would use a mix of playful, relatable content that ties into cultural events like Holi, along with games that are played in MyJio app and pop culture references to spark interest. We want people to feel the excitement of these moments and encourage them to participate in interactive activities, such as polls, quizzes, and challenges.